ABOUT

Alex Norfleet, a digital media specialist, strives to create a transmedia project that is able to attract the eyes of various game companies in order to secure a creative / design position in the companies contacted.  For this project, its purpose is to help bolster more awareness on what Alex can offer to these said companies. The project’s focus on showcasing visual storytelling throughout will be done through multiple channels ranging from YouTube videos to even VR experiences. This campaign will be ran starting from April 2023 for about two weeks.

Goal
Setting

Hiro was a young adventurer born on the fantasy planet of Aerth, which was home to many small villages scattered throughout the land. He had a natural gift for swordsmanship and had spent his entire life training with the sword, hoping to use his skills to protect and defend the innocent. One day, Hiro decided to embark on a journey to travel around the planet and help as many villages as possible. He set out with only his sword, a few supplies, and a determination to make a difference in the world.

Hiro had always felt a calling to explore the world beyond his village and to use his skills as a warrior to help those in need. And so, he set out on a journey to travel across the land, visiting various villages, and offering his services as a protector

An adventurer sets off on a quest to explore the lands, accomplishing feats and saving many people along the way. Parallel to them, another group sets on a journey for similar reasons however their differing ideals ends up causing much conflict between the two

Plan

The Journey Ahead will be released and expanded upon utilizing a multitude of various channels in order to take advantage of the unique experience that is transmedia. Here's a list of our planned avenues for our multimedia project...

Social Media: Accounts on sites such as Twitter, Instagram, or even messenger apps like Discord will be used to post various updates and announcements regarding the project over the campaign run

YouTube Film: A short animated film that depicts the marketing story while ensuring it emphasizes the allusions and themes this campaign is trying to present

AR Tech :Capture the interest of the target audience through an short but engaging experience that is able to immerse the viewers into the world presented

Live Stream: Be able to discuss details of the story to the audience in a live setting, holding events such as Q&As or information reveals


Who are we
Alex Norfleet

Ungraduate student at the University of Houston majoring in Digital Media with an emphasis on Simulation and Gaming. Experienced in a wide range of skills including video, illustration, and graphic design to even programming and game development

Continue the story...
See the latest updates that has been posted on the story and continue with discovering how each bit of information play their role in the tale.
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